Free Download Program Buku Pemasaran Philip Kotler Edisi 1310. 0 Comments Teori dan Aplikasi Program Komputer Bahasa Cobol Dengan 343 Contoh Program (edisi 2). Teori dan Aplikasi Program Komputer Bahasa Cobol Dengan 343 Contoh Program (edisi 2). Robert S.Indonesia Manajemen Pemasaran Jasa (edisi. Scribd is the world's largest social reading. Ebook Manajemen Pemasaran Kotler Edisi 13 Jilid 2 Kali ini saya akan mempublish Ebook Manajemen Pemasaran karangan Philip Kotler dari edisi ke-13 jilid 2 versi Bahasa Indonesia. Bagi yang mau menjadikan edisi ini menjadi sumber belajar, referensi tugas.
Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis. Review E-Book Judul: Marketing Management (Global Edition) 15th Edition Author: Philip T. Kotler & Kevin Lane Keller Terbit: Tahun 2016 Format: PDF Ukuran: 42 MB Bahasa: English Unduh: Table of Contents Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2.
Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7.
Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11.
Creating Brand Equity 12. Addressing Competition and Driving Growth Part 5.
Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6.
Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7.
Communicating Value 19. Designing and Managing Integrated Marketing Communications 20.
Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23.
Managing a Holistic Marketing Organization for the Long Run.untuk password silahkan pilih salah satu,. Tinggalkan pesan berisikan email anda,. klik URL ini ,.
A P ion,9e Gary Armstrong University of North Carolina Philip Kotler Northwestern University Pearson Education International Preface 21 Acknowledgments PART 1 28 DEFINING MARKETING AND THE MARKETING PROCESS 1 34 Marketing: Creating and Capturing Customer Value 35 What Is Marketing? 37 Marketing Defined 37. The Marketing Process 38 Understanding the Marketplace and Customer Needs 38 Customer Needs, Wants, and Demands 38. Market Offerings—Products, Services, and Experiences 39. Customer Value and Satisfaction 40. Exchanges and Relationships 40.
Markets 40 Designing a Customer-Driven Marketing Strategy 41 Selecting Customers to Serve 41. Choosing a Value Proposition 41. Marketing Management Orientations 42 Preparing an Integrated Marketing Plan and Program 45 Building Customer Relationships 45 Customer Relationship Management 45 1. 1 Marketing at Work Bike Friday: Creating Customer Evangelists 47 The Changing Nature of Customer Relationships 49 1.2 Marketing at Work Consumer-Generated Marketing: Ad Agency of the Year? 52 Partner Relationship Management 52 Capturing Value from Customers 54 Creating Customer Loyalty and Retention 54.
Growing Share of Customer 55. Building Customer Equity 55 The Changing Marketing Landscape 57 The Digital Age 58.
Rapid Globalization 59. The Call for More Ethics and Social Responsibility 60.
The Growth of Not-for-Profit Marketing 60 So, What Is Marketing? Pulling It All Together 61 REST STOP: Reviewing the Concepts 63, Navigating the Key Terms 64, Travel Log 64, Under the Hood: Focus on Technology 64, Focus on Ethics 65, Video Case 65 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 67 Companywide Strategic Planning: Defining Marketing's Role 69 Defining a Market-Oriented Mission 69. Setting Company Objectives and Goals 71. Designing the Business Portfolio 71 2.